Marketing for every step in your evolution

Who I help

Founder-led and growth-stage tech

Startups and growth-stage tech companies run lean and move fast. They need to launch products, gain visibility, and show investors real traction, all while working with limited resources. As they grow, they look to open new channels—digital, social, and beyond—and move from taking first marketing steps to building sophisticated programs that can scale. How I help:

  • Develop product and solution messaging frameworks that make complex technology clear and compelling for buyers

  • Write websites and marketing content resonate with buyers, communicate clearly and look professional

  • Create investor materials and decks that tell a strong growth story

Venture capital and private equity portfolio support

Investors want portfolio companies to look credible, operate efficiently, and avoid rebuilding marketing from scratch with each new business. Many portcos start out without experienced marketing leaders or proven processes. Often, the first marketing hire might be a founder, a generalist from another team, or someone moved over after an acquisition. Where I add value:

  • Create core messaging frameworks and essential marketing assets so portcos appear credible and professional

  • Deliver fast-turn projects like websites, sales materials, and launch support to keep businesses moving forward

  • Help set marketing foundations and processes so companies can build their own teams over time

Enterprise marketing organizations

Large marketing teams often face moments when priorities pile up and capacity becomes strained. Big initiatives like rebrands, product launches, or executive communications demand support from someone who can step in quickly and work without extensive onboarding. My experience working closely with CXOs, SMEs, and client-facing teams helps me adapt fast and keep work on track. Options to plug in quickly:

  • Build thought leadership strategies and assets that showcase differentiated thinking across lines of business and buyer personas

  • Review and create messaging frameworks that keep brands consistent across teams, regions, and channels

  • Manage and support complex projects like brand refreshes, solution launches, and website updates with minimal disruption

Small businesses, nonprofits and franchise locations

Small businesses, nonprofits, and franchises often face challenges similar to startups. They need strong marketing help but every dollar counts, and agency fees are often too high. Many are run by one-person teams or leaders stretched across hiring, payroll, operations, and community engagement. They want to connect with customers and look professional without overspending. What you really need:

  • Affordable templates, guides, and tips for essential marketing tasks

  • Clear messaging and professional web/social content that explains what the business offers and why it matters

  • Digital marketing approaches to improve local awareness and inbound leads and tips about how to use AI to grow your business